Passionate Hotel Marketing Consultant for Independent Hotels, Serviced Apartments & Character Stays
Independent hotels, serviced apartments and character stays deserve marketing that works as hard as the guest experience you deliver. You do not need a big agency budget or a full team to grow.
I help you increase direct revenue and rely less on OTAs with support that is structured, practical and achievable for small teams. Guidance or hands on, we keep activity moving at a pace that suits your property.
Direct bookings that grow through smarter marketing, not bigger budgets.
Running an independent hotel or serviced apartment means wearing many hats. Guests come first, operations keep moving and marketing often slips behind, not from lack of care but lack of time and structure.
My consultancy helps you bring clarity, direction and momentum back into your marketing. We focus on practical actions that improve visibility, support bookings and feel achievable for small teams.
How I support
YOUR property
What SUPPORT
looks like
When we work together, marketing becomes manageable, organised and easier to action. I guide you through improvements that make a measurable difference without overwhelming your resources.
Support typically covers:
• SEO and local search optimisation
• Web content and messaging refinement
• Paid marketing where it brings genuine return
• Booking flow improvements to drive conversion
• Monthly direction and planning
• Reducing OTA reliance with strategy
Flexible and hands-on:
You can bring me in for as little as one day per month to keep your marketing moving. I can take activity off your plate and drive visibility with or without paid media investment.
Who do
I HELP
My
SERVICES
-
Get found by the right guests at the right time. I optimise your website, Google Business Profile and on-page structure so you appear in local search, maps and organic results that matter. The goal is simple: more direct bookings from guests who are already looking for what you offer.
-
When you are short on time or resource, I step in to keep your marketing moving. Content planning, website updates, paid campaign guidance and monthly visibility actions delivered without overwhelm. You receive structure, momentum and a clear path to stronger direct revenue.
-
Your property has personality and story, and when that is brought forward with clarity guests choose you over the competition. Together we strengthen your message, elevate your tone and ensure your branding works hard across website, content and booking flow to convert more direct stays.
The Hotel Visibility Audit |
The Hotel Visibility Audit |
Stop Letting OTAs Steal
Your Guests
The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.
Google Business Profile
Hotel Edition
The PDF that gets you seen, clicked and booked.
If your hotel is not showing up in Maps, AEO or the top of search, you are losing direct revenue every single day. This guide shows you how to fix it with simple steps that make your listing more visible, more clickable and more profitable.
Inside you will learn exactly how to optimise photos, posts, keywords, attributes and booking links so your property becomes the obvious choice when travellers search nearby. No theory, just action. Hotels who follow the framework see more website traffic, more direct enquiries and more bookings without spending more on ads.
Buy it once. Use it forever. You can thank me later.
Meet
the Founder
Bonjour, I am Valerie
I have spent more than 25 years working in hotel Sales, Marketing, Digital and Distribution across the UK, Europe and Middle East. I have helped boutique hotels, serviced apartments and hospitality brands strengthen their visibility, improve website performance and increase direct bookings.
I created this consultancy for smaller hospitality teams who want clarity and progress without the overwhelm. You receive guidance, structure and practical advice that fits your property, your time and your goals.
Marketing should feel achievable, motivating and effective. I am here to make that happen.
FAQs
Can you take tasks fully off our hands?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Do you work with pubs and inns?
Independent properties with character often see strong results because their story and personality give us a solid foundation to work from..
We already have a team — can you support them?
Yes. I can coach, guide and provide monthly direction, helping your existing team build confidence, structure and visibility without adding more headcount.
How do we get started?
The simplest entry point is the Hotel Visibility Audit. You receive a clear view of your SEO, content, booking journey and opportunities to improve direct bookings. From there, we build momentum.
How quickly will we see results?
SEO & GEO change is gradual but purposeful. Many properties see visibility movement within weeks and measurable booking improvements over several months.
Can you support us if we do not have marketing resource internally?
Yes. Many teams I support have no full-time marketer. The framework adapts to your resources and capacity.
Do you need a paid budget to deliver results?
No. Paid activity is a bonus, not a requirement. SEO, content improvements, Google Business Profile optimisation and on-page clarity can all drive growth organically. We add paid only if it makes commercial sense.
What does “one day per month” look like?
It depends on your needs. It might be SEO improvements, website content updates, Google Business Profile optimisation, blog planning or digital campaigns. You receive structure, implementation and visible progress without needing a full-time marketing hire.
Still something you’d like to ASK?
I’d love to help.
