I've spent the last 30 years dedicated to hospitality, specialising in sales, marketing, and digital marketing for hotels and serviced apartments. Throughout my career, I've had the privilege of working with leading brands such as Citadines, Frasers Hospitality, Hotel du Vin, and Malmaison, successfully overseeing the pre-opening of more than 30 properties across the UK, Europe, Middle East, and Africa.

What I love most about my role is its endless diversity and constant evolution—no two days are ever the same, and there's always something new to learn. My role in hospitality has also given me the wonderful opportunity to travel the globe, whether it's to meet clients, attend exhibitions and training sessions, or troubleshoot challenges on-site—something I truly enjoy. In my downtime, you'll often find me enjoying life's simple pleasures—a coffee in a hidden cafe, discovering local gems, or exploring new cities.

Having successfully launched three new websites, I've experienced firsthand the critical importance of SEO. It is essential in today's digital landscape, constantly evolving and crucial for competitive advantage. This inspired me to create my own platform, dedicated to sharing practical insights, proven strategies, and actionable tips to help you succeed.

My extensive knowledge covers every aspect of marketing, including website management, SEO, social media, brand photography, graphic design, print and digital advertising, collateral creation, PR, copywriting, email marketing, community building, third-party website management, advertising, GDS media, podcasting, managing Google My Business, review sites and data analytics. I'm particularly passionate about digital marketing and have successfully launched multiple websites and digital campaigns, embracing innovative tactics such as paid media, paid social, display, programmatic and affiliate marketing. Today, digital marketing isn't complete without robust SEO— newly known as Search Everywhere Optimisation—and I'm excited to help you master it.

I firmly believe that sales and marketing are deeply interconnected. Effective marketing fuels sales growth, while strong sales performance validates marketing strategies. Integrating these two functions is key to achieving sustainable business success and exceptional guest experiences.

My approach is practical, straightforward, and tailored specifically for independent hotels and serviced apartment operators. If you're looking for honest, tested advice from someone who understands your challenges and genuinely loves tackling them—you're in the right place. I am here to support YOU in your journey to success.