Hotel Marketing Consultant for Independent Hotels, Serviced Apartments & Character Stays
Independent Hotels and Serviced Apartments do not lose business because they lack of charm. They lose revenue when marketing, distribution, revenue, sales and commercial strategy are not fully aligned.
As a Hotel Marketing Consultant for Independent Hotels and Serviced Apartments, I help General Managers, Commercial leaders and Marketing teams increase direct revenue, reduce OTA dependency and build marketing systems that deliver measurable results.
You do not need a bigger agency. You need clarity, focus and a strategy that converts demand into direct bookings.
Structured. Practical. Designed for small teams who need results, not theory.
Smarter strategy. Stronger positioning. Sustainable direct growth.
How I support
YOUR property
Running an Independent Hotel or Serviced Apartment means balancing guest experience, operations, revenue and visibility all at once. Marketing rarely fails because of effort. It fails because it lacks structure, prioritisation and commercial alignment.
As a Hotel Marketing Consultant for independent hotels and character stays, I help you cut through that noise.
We identify what is actually driving revenue, where demand is leaking and which channels deserve investment. Then we build a focused, practical plan that improves visibility, strengthens direct bookings and support occupancy in a way your team can realistically execute.
Clear priorities. Measured performance. Sustainable growth.
What SUPPORT
looks like
Working with an independent hotel or serviced apartment requires marketing that is structured, measurable and aligned revenue goals, not scattered activity across disconnected channels.
My hotel marketing consultancy approach focuses on clarity, prioritisation and accountability. Every recommendation connects back to visibility, conversion and sustainable direct booking growth.
Support may include:
• SEO and Local search strategy tailored to independent hotels
• Messaging refinement to strengthen direct bookings
• Social Media direction that supports brand visibility and demand generation
• Paid performance campaigns where return is measurable
• Email marketing strategy and CRM oversight to nurture repeat and direct bookings
• Booking journey optimisation to improve website conversion
• Channel mix refinement to reduce OTAs dependency
• Ongoing marketing oversight and commercial review
This is strategic hotel marketing support designed for small teams who need momentum without complexity.
You can engage at a level that suits your property, from monthly strategic direction to hands-on leadership across key initiatives.
Who do
I HELP
Hotel Marketing
Services
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I strengthen your search presence across website, Google Business Profile and local results so high-intent guests finds you first. The focus is simple: qualified visibility that drives direct bookings.
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Structured oversight across paid, content, social and email to keep activity aligned with occupancy targets and revenue priorities.
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Clear messaging and brand positioning that communicate value confidently, strengthen book direct appeal and improve conversion across your website and guest journey.
The Hotel Visibility
Audit
Stop Letting OTAs Steal
Your Guests
The Hotel Visibility Audit (£1500) reveals why your property isn’t winning the bookings it should. We review your website, OTAs and paid media, then give you a clear action plan to boost visibility, cut OTA costs, and drive more direct bookings.
Google Business Profile
Hotel Edition
The PDF that gets you seen, clicked and booked.
If your hotel is not showing up in Maps, AEO or the top of search, you are losing direct revenue every single day. This guide shows you how to fix it with simple steps that make your listing more visible, more clickable and more profitable.
Inside you will learn exactly how to optimise photos, posts, keywords, attributes and booking links so your property becomes the obvious choice when travellers search nearby. No theory, just action. Hotels who follow the framework see more website traffic, more direct enquiries and more bookings without spending more on ads.
Buy it once. Use it forever. You can thank me later.
Meet
the Founder
Bonjour, I am Valérie
For over 25 years, I have worked across Hotel Operations, Sales, Marketing, Digital and Distribution in the UK, Europe, Middle East and Africa. I have supported Boutique Hotels, Serviced Apartments and Restaurants brands to strengthen visibility, improve digital performance and increase direct revenue through smarter marketing strategy.
Today as a Hotel Marketing Consultant for independent properties, I focus on aligning marketing with commercial outcomes so visibility translates into measurable growth.
I understand the pressure of occupancy targets, channel costs and accountability because I have been responsible for them.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead. I’dd love to help.
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Commercial impact depends on your starting point. Improvements to visibility and positioning cab be seen within weeks, particularly in local search and website clarity. Direct bookings typically strengthen over several months as structural changes compound and distribution becomes more aligned.
This is structured growth, not quick win that fade. -
Yes. Many independent Hotels, Serviced apartments and character properties such as Pubs with rooms I support do not have a full time marketing function. My Hotel Consultancy adapts to your capacity.
I can provide strategic marketing direction, hands on implementation or a hybrid approach depending on your internal structure.
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No. Paid media can accelerate performance, but it is not a requirement.
Search visibility, website conversion, google business profile optimisation and clear positioning often unlocks meaningful gains before activating paid. Paid campaigns are introduced only when they support clear commercial objectives.
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This flexible models allow you to access senior hotel marketing consultancy without committing a full time hire.
A typical day may focus on visibility improvements, channel strategy, booking journey optimisation, campaign structure or performance review. You receive prioritised action and measurable direction rather than scattered activity.
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Yes. When required, I can take ownership of defined areas such as SEO, digital performance direction and visibility performance. Alternatively, I can guide and advise your existing team to ensure activity remains aligned with the revenue goal.
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Yes. Properties with distinctive personalities often benefit the most because clear positioning and strong storytelling support stronger direct booking performance.
Independent Hotels, Serviced Apartments and character-led properties are my focus. -
Absolutely. I frequently work alongside in-house teams to introduce structure, commercial alignment and accountability. The goal is to strengthen performance, not replace capability.
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The Hotel Visibility Audit is the most structured entry point. It provides a clear diagnostic of your search visibility, positioning, distribution and booking performance.
From there, we create a focused roadmap for increasing direct revenue and improving overall commercial alignment.
